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October 9, 2025Siber International Journal of Advanced Law (SIJAL)

Legal Analysis of Consumer Data Usage in Digital Marketing

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Authors

ATAndri Catur TrissetiantoInstitut Bisnis Nusantara

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Implication

Normative legal analysis compares Indonesia’s Personal Data Protection Law to GDPR, highlighting regulatory gaps.

Key Points

  • The study reveals significant limitations in Indonesia's Personal Data Protection Law compared to the GDPR, particularly in enforcement.
  • Key findings indicate that existing frameworks inadequately regulate user privacy, consent, and profiling practices.
  • Using a juridical-normative and comparative legal method, the study addresses cross-border data flow challenges.
  • Recommendations emphasize the need for improved regulatory clarity and the establishment of a supervisory authority.

Cite This Study

Andri Catur Trissetianto (2025) studied this question.

synapsesocial.com/papers/68e8439a9989581a2fd4dfebhttps://doi.org/10.38035/sijal.v1i3.168
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Legal Protection of Personal Data in the Digital Era: A Comparative Study of Indonesian Law and the GDPR2025 · 3 citations
  2. 2Legal Protection of E-Commerce Consumers’ Personal Data Under Indonesian Law2025
  3. 3Organizational Communication Ethics and Personal Data Protection: A Review of the Personal Data Protection Law2026
  4. 4Personal Data Protection in Digital Business Based on the Law on Personal Data Protection2025 · 1 citations
  5. 5Buying and Selling Personal Data on Digital Platforms According to Indonesian Positive Law (A Study of Article 67 Paragraph 3 of Law Number 27 of 2022 Concerning Personal Data Protection)2025