Code-Mixing And Language Play in Threads: Constructing Digital Persona of Indonesian Game Streamers

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Code mixing strategies like insertion and alternation express emotion and maintain social connections.
Distinct language play styles vary from humorous exaggeration to brand-oriented clarity among streamers.
Bilingual creativity significantly influences audience engagement and identity signaling in digital culture.
This study highlights the role of linguistic strategies in the social media discourse of content creators.

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Qualitative analysis reveals how code mixing enhances digital personas of Indonesian streamers, indicating social strategies.

Virginio et al. (2025) studied this question.

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