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October 10, 2025Zabags International Journal Of Economy

Marketing Strategies to Improve Consumer Purchasing Decisions

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Authors

SSSiti SolimahZAZaenal AbidinNNNurjali Nurjali

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Overview

Qualitative research identifies effective marketing strategy and its influence on consumer decisions for Asyifah's bitter melon chips.

Key Points

  • The research shows a significant increase in new customers for Asyifah's bitter melon chips, indicating effective market engagement.
  • Data collection involved observation and interviews, providing insights into consumer purchasing decisions and preferences.
  • Qualitative analysis revealed that product focus plays a crucial role in the successful marketing strategy for Asyifah's bitter melon chips.
  • The marketing mix analysis indicates that loyalty of existing customers has remained stable despite the influx of new buyers.

Cite This Study

Solimah et al. (2025) studied this question.

synapsesocial.com/papers/68e865117ef2f04ca37e4c69https://doi.org/10.61233/zijec.v3i2.73
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