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September 10, 2025International Journal Of Education Social Studies And Management (IJESSM)

The Influence of Digital Marketing and Product Design on Purchasing Decisions for Suseno Banana Chips Products

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Authors

CTClara TheodoraTWTri Lestira Putri Warganegara

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Overview

Quantitative analysis shows digital marketing significantly influences purchasing decisions for banana chips, suggesting strategic integration with product design.

Key Points

  • Purchasing decisions are significantly influenced by both digital marketing and product design.
  • Digital marketing has a dominant impact on purchasing decisions compared to product design.
  • Data were collected through questionnaires from 98 respondents using a purposive sampling approach.
  • These findings emphasize the need for effective digital marketing and product design to enhance competitiveness.

Cite This Study

Theodora et al. (2025) studied this question.

synapsesocial.com/papers/68c1aad354b1d3bfb60e3abehttps://doi.org/10.52121/ijessm.v5i2.844
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