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October 10, 2025International Journal of Development ResearchOpen Access

How firsthand exposure reshapes Nigerian perceptions of chinese product quality and country-of-origin bias

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Overview

This research finds that firsthand exposure and cultural familiarity enhance perceptions of Chinese products in Nigeria, indicating the importance of addressing country-of-origin bias.

Key Points

  • Firsthand exposure positively influences Nigerian perceptions of Chinese product quality and purchasing decisions.
  • The analysis with 390 responses highlights substantial effects of firsthand exposure, cultural familiarity, and perceptions on product quality.
  • Stratified sampling and partial least squares structural equation modeling reveal key relationships in consumer perception.
  • Practical recommendations suggest Chinese companies in Nigeria prioritize product quality and sustainability for market success.

Cite This Study

A 2025 study studied this question.

synapsesocial.com/papers/68e865117ef2f04ca37e4eddhttps://doi.org/10.37118/ijdr.29475.03.2025
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