DIGITAL CONTENT MARKETING DEVELOPMENT WITH A LEVEL UP STRATEGY FOR MSME’s IN INDONESIA “FROM LOCAL TO GLOBAL”

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Qualitative analysis reveals effective digital marketing strategies can boost brand awareness and consumer interest for MSMEs in Indonesia.

The proposed 'From Local, For Global' strategy aims to enhance brand awareness and consumer interest among MSMEs.
Integration of marketing communication tactics, including festivals and bazaars, can significantly improve brand image for MSMEs.
Monitoring and control plans utilizing Key Performance Indicators are essential for evaluating strategy effectiveness.
Numerous MSMEs in Indonesia face digitization challenges which impacts their marketing capabilities and competitiveness.

Wijaya et al. (2024) studied this question.

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Qualitative analysis reveals effective digital marketing strategies can boost brand awareness and consumer interest for MSMEs in Indonesia.