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Understanding the Benefits and Drawbacks of Harnessing Identity‐Targeted Interventions in Health Contexts

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Identity-targeted interventions can promote healthcare engagement and inclusion among racially minoritized groups, but they may also backfire.
The effectiveness of these interventions varies based on their design and execution, impacting health messaging outcomes.
Understanding the theoretical rationale for these interventions is essential to identify their benefits and drawbacks in practice.
Identifying boundary conditions for successful implementation of identity-targeted interventions can lead to improved health outcomes.

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Review examines how identity-targeted interventions can improve healthcare engagement for minoritized groups, highlighting potential risks.

Derricks et al. (2025) studied this question.

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Review examines how identity-targeted interventions can improve healthcare engagement for minoritized groups, highlighting potential risks.