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October 10, 2025

Design Speaks English: Crafting Messages from Sketches to Slogans

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Authors

LALukytta Gusti Acfira

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Implication

Qualitative research explores linguistic challenges in advertising, suggesting new ESP curriculum frameworks.

Key Points

  • Students' intuitive creativity shaped English use in advertising, limiting formal instruction's impact.
  • Resourcefulness in digital writing was apparent, yet genre-specific tone and idiomatic accuracy were challenging.
  • Thematic analysis revealed a need for more context-specific English for Specific Purposes instruction.
  • Integration of language instruction with design practice may enhance students' ability to produce effective advertising.

Cite This Study

Lukytta Gusti Acfira (2025) studied this question.

synapsesocial.com/papers/68e997abe14057276da7f1a1https://doi.org/10.33830/ijelp.v3i1.11927
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Best Practice on English for Specific Purpose (ESP): Design, Delivery and Assessment2026
  2. 2A needs analysis of ESP courses in colleges of art and design: Consensus and divergence2024 · 17 citations
  3. 3Designing an ESP-Based Syllabus for Fashion Design Students in Pakistan2025
  4. 4From classroom to screen: Vocational English students’ copywriting practices in creating tourism promotion videos2025
  5. 5Development of a CLIL-ESP course for art and design students using the ADDIE model2026