Cross-sectional analysis reveals nicotine pouches surpassed traditional snus in Sweden and Norway, indicating potential for harm reduction.
UNSTRUCTURED This cross-sectional analysis of more than 19 million e-commerce orders from Sweden and Norway indicates that nicotine pouches have overtaken traditional snus in market share in both countries, reinforcing the potential of nicotine pouches as a harm reduction tool.
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Murphy et al. (2025) studied this question.
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