Pemanfaatan Sistem Informasi Geografis (Sig) Sebagai Alat Komunikasi Digital Dalam Pemetaan Sebaran Pariwisata Di Lombok Barat

This research explores the application of Geographic Information Systems (GIS) to identify and map the tourism potential in West Lombok, Indonesia. Using a qualitative descriptive approach, the study focuses on key tourism sites such as Mount Rinjani, Gili Trawangan, Senggigi Beach, Pura Meru, and Narmada Park. The spatial analysis through GIS enables detailed visualization and assessment of geographical distribution, accessibility, and connectivity of these sites, providing valuable insights for sustainable tourism development. The results demonstrate that GIS is an effective tool for local government agencies and tourism stakeholders to optimize planning, promote regional tourism, and support environmental conservation. Furthermore, this research highlights the importance of integrating technology and local community involvement to enhance tourist experiences while preserving cultural and natural resources. The findings contribute to the growing body of knowledge on digital approaches in tourism management, offering a practical framework for other regions aiming to leverage GIS capabilities for tourism development.