Identifikasi Potensi Plural Tourism Di Desa Adat Denpasar, Kota Denpasar, Bali

Bali's tourism sector has long been dominated by mass tourism, which tends to be homogeneous and profit-oriented, often leading to negative impacts on culture and the environment. This study aims to identify the potential of plural tourism in the Traditional Village (Desa Adat) of Denpasar, located in the city of Denpasar, as an alternative tourism model that is more inclusive, sustainable, and rooted in local wisdom. Plural tourism emphasizes diversity of values, local identity, and active community participation in tourism management. Using a qualitative descriptive approach, data were collected through interviews, focus group discussions (FGDs), and field observations at key cultural sites such as Pura Maospahit, Puri Pemecutan, the Gajah Mada Heritage Area, and the Tomb of Raden Ayu Pemecutan. The findings reveal that the village holds rich pluralistic cultural heritage and significant potential for development as a plural tourism destination. Multicultural coexistence, interfaith tolerance, and active community involvement are the core strengths in creating ethical, participatory, and educational tourism experiences. The study recommends strengthening local capacity, implementing community-based destination planning, and fostering cross-sector collaboration to develop a sustainable plural tourism model in Bali’s urban-traditional areas.