Community service activity increased digital marketing knowledge by 40% in local MSME entrepreneurs, highlighting the importance of digital literacy.
Micro, Small, and Medium Enterprises (MSMEs) in rural Indonesia face barriers in accessing and applying digital technology, limiting market reach and competitiveness. This community service activity aimed to increase awareness and practical knowledge of digital media utilization among MSME actors in Mekarjaya Village. A socialization seminar combining lectures and interactive Q&A was conducted for local MSME participants. Pre- and post-seminar evaluations assessed changes in knowledge and attitudes.Twenty-five MSME entrepreneurs attended; post-seminar scores showed a 40% average increase in digital marketing knowledge. Participants demonstrated improved readiness to implement digital strategies. The seminar effectively enhanced digital literacy and motivation among MSMEs in Mekarjaya Village. Ongoing technical support and mentorship are recommended to sustain implementation.
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Andayani et al. (2025) studied this question.