Quantitative research shows that green marketing mix elements enhance customer satisfaction in Apple users, suggesting strategic implications for sustainable branding.
Key Points
All four elements of the green marketing mix positively influence customer satisfaction.
Green place is the strongest predictor of satisfaction, followed by green price and green promotion.
The study employed structured questionnaires distributed among Apple consumers for quantitative analysis.
Integrating sustainability into marketing can enhance customer loyalty and brand trust in Apple’s context.
Cite This Study
Farah Rizkya Alessandri (2025) studied this question.