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October 11, 2025Deleted Journal

Visual Language and Identity in Digital Youth Culture: A Socio-Semiotic Study of Memes among Indonesian Gen Z

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Authors

SHSyaiful HalimMSMita Desi Sari

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Overview

Mixed-methods research explores how Indonesian Gen Z uses memes for identity and cultural critique, indicating significant social dynamics.

Key Points

  • Results show that Indonesian Gen Z widely uses memes for humor and social critique, shaping their digital identities.
  • Findings from a survey of 72 respondents highlight how memes serve as tools for collective identity and emotional connection.
  • Qualitative interviews revealed that visual literacy and cultural codes drive the forms of expression in meme usage among Indonesian youth.
  • This research emphasizes the need for integrating meme literacy into digital education, fostering critical media engagement.

Cite This Study

Halim et al. (2024) studied this question.

synapsesocial.com/papers/68e9b2e4ba7d64b6fc1332c3https://doi.org/10.61978/communica.v2i3.775
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