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September 5, 2025

Digital Battlegrounds: Multimodal Humor and Ideological Framing in Memes of the 2025 Pakistan-India Conflict

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SGShazia Akbar Ghilzai

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Overview

This study analyzes memes' ideological messaging in the Pakistan-India conflict, suggesting humor facilitates resistance.

Key Points

  • About 40% of the memes analyzed use self-deprecation, revealing a mode of resilience.
  • Meme Frame Analysis (MFA) reveals humor and irony as mechanisms of ideological messaging in conflict.
  • The study identifies themes of national identity negotiation and anti-India satire as prevalent in the memes.
  • Findings classify memes as micro-narratives that mobilize political-cultural identities through humor.

Cite This Study

Shazia Akbar Ghilzai (2025) studied this question.

synapsesocial.com/papers/68bb49db6d6d5674bcd0042ahttps://doi.org/10.63056/acad.004.03.0689
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