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September 10, 2025

Laughing Through Crisis: A Critical Discourse Analysis of Social Media Memes During the Pak-India Conflict (April-May 2025)

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Authors

UNUmm-e- Laila NaqviWNWaqasia Naeem

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Overview

This paper examines how social media memes shape public sentiment and political ideologies during conflict, highlighting the role of humor in discourse.

Key Points

  • Memes significantly shape public discourse by reflecting and challenging political ideologies amidst conflict.
  • Data drawn from 15 viral memes illustrates the dual role of humor in either defusing or exacerbating tensions.
  • The critical discourse analysis approach unveils how national identities are shaped through digital humor in crisis situations.
  • Understanding these dynamics could influence public opinion and enhance political discourse in conflict zones.

Cite This Study

Naqvi et al. (2025) studied this question.

synapsesocial.com/papers/68c1c32754b1d3bfb60f0fc2https://doi.org/10.63878/jalt1091
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