October 11, 2025Deleted Journal

Risk and Responsibility: Evaluating the Efficacy of Framed Health Communication Strategies During a Pandemic

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Loss-framed messages increased vaccination intention by 27%, compared to gain-framed messages.
The effect was stronger among older adults and those with high trust in health authorities.
The research highlights ethical considerations in health messaging, balancing urgency and empathy.
Public health campaigns should prioritize loss-framed content tailored to high-risk populations.

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Randomized survey experiment shows loss-framed messages raise vaccination intention by 27%, suggesting effective health communication strategies.

Jaemi Wahyudi (2024) studied this question.

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Randomized survey experiment shows loss-framed messages raise vaccination intention by 27%, suggesting effective health communication strategies.