Performative Representations During the Sinaes Evaluation: A Case Study in the Riverside Region of the Extreme North of the Amazon

This article presents a study on the performative representations (performances) activated within a private Higher Education Institution (HEI) located in a riverside area of the Amazon region in Brazil. The objective was to understand the performative dimension - namely, the dramatization of behaviors and the construction of scenarios - during evaluation procedures and the assignment of scores under the National System for the Evaluation of Higher Education (SINAES). As the analytical framework, Erving Goffman’s theory of representations was employed, along with Stephen Ball’s approach to scenario fabrication in educational management. The methodology was based on a qualitative and interpretative social research design. The findings indicate that effort, mobilization, and intentionality are involved in constructing an “artificial dynamic,” which characterizes the institution’s conduct during evaluation periods.