Adapting a Traditional Organizational Culture to the Needs of a Global Business

This study highlights the challenges that a traditional organizational culture faces in harmonizing with contemporary business models and globalization trends. The constructs as of research and innovation, teamwork, decision-making, risk-taking, market orientation, and adaptation are considered. The research method was based on a case study of Montenegro. A desk review of key literature sources on organizational culture was conducted first. Then, the position of Montenegrin organizational culture in the international business environment was explored using a survey as the data collection method, with Cameron and Quinn’s methodology serving as the theoretical framework.