Mixed-methods analysis shows Gen Z's support for gender equality varies by policy framing, suggesting changes may enhance engagement.
Key Points
Support for gender equity initiatives varies significantly between Gen Z women and men, with women showing stronger endorsement for inclusive measures.
Survey results from 4,861 respondents reveal that gendered framings, especially exclusive or punitive policies, create skepticism among Gen Z men.
A mixed-methods design combining survey data and content analysis reveals insights into how policy language affects attitudes on gender equality.
Insights highlight the need for HR to frame policies focusing on fairness and collective benefit to foster support among Generation Z.