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October 13, 2025British journal of interdisciplinary research.Open Access

Product innovation and growth of small scale businesses in Warri South and Uvwie Local Government areas, Delta State

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Authors

OAOnu George AyanateAKA. Anthony KiforduNON. Peter Ofili

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Overview

This analysis finds product innovation significantly enhances growth in small scale businesses, suggesting cost innovation relationships.

Key Points

  • Product innovation plays a crucial role in enhancing the growth of small scale businesses in Warri South and Uvwie.
  • Data analysis showed a strong relationship between new product development and business growth, supported by a sample of 305 owners.
  • ANOVA and statistical methods were employed to evaluate the impact of product improvement and cost innovation.
  • The findings imply that small scale business owners should embrace new product development strategies to foster growth and innovation.

Cite This Study

Ayanate et al. (2025) studied this question.

synapsesocial.com/papers/68ecfebf950606aabec0955fhttps://doi.org/10.31039/bjir.v2i8.77
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