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October 13, 2025Tourism Hospitality and Culture Insights Journal

The Roles Of Price and Services in Increasing Customer Satisfaction at Culinary Business in Berastagi, Regency of Karo

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Authors

SSSyahrul SyahrulKhon Kaen University

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Overview

Causality research reveals that price and services influence customer satisfaction in Berastagi's culinary businesses.

Key Points

  • Price impacts customer satisfaction significantly at 76.4%, demonstrating strong influence.
  • Services provided to customers affect satisfaction at 58.5%, which is considered fair.
  • Customer expectations include food variety and freshness, categorized by perceived quality.
  • Unique food tastes received negative perceptions among customers, indicating an area for improvement.

Cite This Study

Syahrul Syahrul (2021) studied this question.

synapsesocial.com/papers/68ed4e04d3b1bfa344c6047ahttps://doi.org/10.36983/thcij.v1i2.288
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