Improvement of management of enterprise communication activities based on the implementation of modern information technologies

The insufficient efficiency of communication management complicates the implementation of management decisions, reduces labor productivity, leads to staff overload, and results in time loss due to duplication of information and weak feedback. The relevance of the problem is increasing in the context of digital transformation, which requires new approaches to organizing information exchange. The purpose of this study is to identify solutions that enhance the management of communication processes within the enterprise, utilizing modern IT tools. To achieve the goal, four tasks were solved: the current state of communication activities of enterprises in the digital environment was analyzed; key communication problems were identified – the lack of integrated systems, chaotic information flow, low level of digitization; the potential of information technologies for increasing management efficiency was investigated; practical recommendations for the implementation of digital solutions were formulated. It was established that cloud services, CRM systems, analytics systems, Big Data, electronic document management, artificial intelligence, and the Internet of Things make it possible to ensure the continuity and efficiency of communications. The example of ProminBudService LLC shows how the use of a hierarchical information exchange system without the support of digital channels leads to losses in the speed and accuracy of communications. The analysis made it possible to substantiate the need to create a centralized internal communication platform, use CRM to record client requests, Power BI analytics to monitor task performance, and push notifications to promptly inform employees. It is proposed to integrate electronic document flow between all departments, implement shared digital environments for teamwork, and automate the collection and analysis of key indicators of communication activity. Such measures contribute to increasing the speed of response, reducing the time spent on information processing, ensuring the transparency of management decisions, and forming an effective cooperation environment in the digital economy.