Implementation of CRM technologies in the field of dental administration

The article is devoted to the analysis of the expediency of introduction into the expediency of dental administration of modern systems of management of relations with clients, namely CRM systems. In particular, it is determined that traditional office applications are no longer able to cope with the tasks that are put forward in modern business conditions. It is determined that the software market in Ukraine is promising and rapidly growing. The impetus for the rapid development of the software market was a fullscale war by 2022. The vast majority of software products on the Ukrainian market were of Russian origin. To date, users are offered a lot of convenient, affordable, and high-quality software products. The article considers the most popular CRM systems of the domestic manufacturer. The basis for the success of the dental business, as well as any other, is attracting new customers and, above all, retaining existing ones, if possible, transferring them to loyal customers. It is proven that an increase in customers loyal to the company and its product at times increases its profitability. The article draws attention to the fact that modern patients of dental clinics have become more demanding, they are interested not only in the high-quality of service, but also in the quality of service, the ability to save time and be always informed. The introduction of CRM systems significantly increases the ability of the dental clinic to meet these requirements. The article proves that the production of CRM systems has a significant and useful effect precisely for improving the efficiency of the clinic itself. The use of CRM systems helps to increase labor productivity and save working time for medical and administrative personnel. The competitive advantages provided by the use of CRM systems are determined. The criteria for selecting a CRM system for a single dental clinic are also determined. Attention is drawn to the fact that specialized CRM systems for dental clinics (dental offices) have significant functionality that provides the ability to select and adapt exactly the software product that will be most effective. The implementation of the CRM system should take into account the technical, administrative, and organizational aspects, as well as the level of personnel training and the need for training.