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October 15, 2025Engineering headway

A Survey of Sentiment Analysis in Halal Tourism Using Machine Learning and Lexicon Approaches for Extracting Sentiment Polarity

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Authors

BJBaber JanKing Fahd University of Petroleum and MineralsAAAndriansyah AndriansyahUniversitas Islam MaduraMMMuhammad Fahrudin MunaKing Fahd University of Petroleum and Minerals

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Implication

Survey shows machine learning and lexicon methods extracting sentiment in halal tourism, indicating an expanding interest in Muslim traveler sentiments.

Key Points

  • Sentiment analysis reveals tourist sentiments about halal tourism products and services, highlighting industry growth.
  • Various machine learning algorithms, such as BERT and Random Forest, effectively extract sentiment polarity in halal tourism.
  • The survey encompasses critical halal tourism sectors, including food, hotels, and finance, underscoring sentiment analysis significance.
  • Understanding sentiments in halal tourism can improve product offerings and enhance traveler experiences, supporting future research.

Cite This Study

Jan et al. (2025) studied this question.

synapsesocial.com/papers/68efd921056559ef4287738fhttps://doi.org/10.4028/p-dv2yrq
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