Analysis Of The Effect Of Pull And Push On Entrepreneurial Motivation (Survey on Instagram Business account users)

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Survey finds perceived behavioral control boosts entrepreneurial intent in Gen Z, highlighting implications for motivation strategies.

Perceived behavioral control significantly increases entrepreneurial intention, with R² of 0.173 and a significance value of 0.001.
While subjective norms did not significantly affect entrepreneurial intent, the combination with perceived behavioral control shows a significant impact.
Using regression analysis through SPSS, the study surveyed 115 Gen Z respondents, achieving a rate of 50.4% with valid insights from 58 participants.
This research underscores the importance of fostering perceived control to enhance entrepreneurship interest among Indonesia's Gen Z population.

Fauziah et al. (2025) studied this question.

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