The Curitiba’s (Paraná) Urban-Tourist Space in the Online Photographs: An Analysis on Instagram.

This study aims to analyze how urban-tourist spaces are represented in online photographs shared by users of the social network Instagram, focusing on the tourist destination of Curitiba (PR). Initially, we conducted documentary and bibliographic research to develop categories for analyzing photographs that depict urban tourist spaces. Subsequently, we performed content analysis on Curta Curitiba's Instagram page to categorize the photographs that align with the established categories for this research. The primary findings of this paper discuss the representation of urban tourism shared on Instagram through photography. To achieve this, it is necessary to narrate how tourists and residents represent each category (or variable) on social media. One implication of this research is that utilizing content generated by tourists and locals can offer a fresh perspective on urban spaces. Additionally, a limitation of this study is the overly positive outlook that people often express on social media. Finally, this article establishes a discussion rooted in studies of the morphology, landscape, and imagery of urban spaces used as a primary context for understanding urban tourist spaces.