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This is a Quantitative Study study.

October 15, 2025Jinnah Business ReviewOpen Access

Revisiting the Relationship Between Greenwashing Perception and Consumer Purchase Intentions: Assessing the Mediating Role of Word of Mouth and the Moderating Role of Environmental Knowledge

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Perceived greenwashing significantly decreases consumer intent to purchase environmentally friendly products.
Analysis of 275 respondents showed word of mouth strongly influences buying intentions related to green products.
Ecological information does not effectively moderate the relationship between perceived greenwashing and purchase intention.
The study's findings emphasize the need for businesses to manage their green reputation to foster sustainable consumption.

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Implication

Quantitative analysis illustrates how perceived greenwashing influences purchase intentions in consumers, suggesting word of mouth plays a crucial role.

Cite This Study

Bibi et al. (2025) studied this question.

synapsesocial.com/papers/68eff7392ae617e5891a9504 https://doi.org/10.53369/cszq3728

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Implication

Quantitative analysis illustrates how perceived greenwashing influences purchase intentions in consumers, suggesting word of mouth plays a crucial role.

Revisiting the Relationship Between Greenwashing Perception and Consumer Purchase Intentions: Assessing the Mediating Role of Word of Mouth and the Moderating Role of Environmental Knowledge

Key Points

Discussion

Implication

Cite This Study

Revisiting the Relationship Between Greenwashing Perception and Consumer Purchase Intentions: Assessing the Mediating Role of Word of Mouth and the Moderating Role of Environmental Knowledge

Key Points

Discussion

Implication

Cite This Study

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