Exploring the Role of Women in Entrepreneurship: An Analysis of the Motivations and Challenges of Female Entrepreneurs in Greater Malang

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Qualitative analysis reveals motivations and challenges faced by female entrepreneurs in Greater Malang, suggesting tailored support is needed.

Female entrepreneurs in Greater Malang face challenges like work-life balance and limited funding, impacting their business sustainability.
Key motivations include altruism and self-empowerment, indicating diverse reasons women start businesses.
Qualitative phenomenological approach with in-depth interviews highlights the unique experiences of women business owners.
Findings suggest that understanding these challenges can inform supportive policies for women in entrepreneurship.

Kharisma et al. (2025) studied this question.

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Qualitative analysis reveals motivations and challenges faced by female entrepreneurs in Greater Malang, suggesting tailored support is needed.