The Effect of Using Youtube Social Media Versus Modeling Learning Media and Learning Motivation on Housekeeping Skills of Students Majoring in Hospitality

The use of YouTube and modeling media is effective in improving the housekeeping skills of vocational students with high learning motivation, supporting practical and theoretical understanding and readiness to face the hospitality industry. This study aims to examine the impact of using YouTube social media compared to modeling learning media and learning motivation on housekeeping skills of students majoring in hospitality at SMKN Sukapura. This study used a quantitative method with a comparative causal approach and a 2x2 factorial design. The sample was taken by random sampling technique from class XI students majoring in Hospitality. Data were collected through observation, questionnaires, theoretical tests, and documentation, then analyzed using a two-way ANOVA test. The results showed: The results of the F test show that YouTube social media variables, modeling learning media, and learning motivation simultaneously have a significant effect on improving students' housekeeping skills. The calculated F value of 66.231 is greater than the F table of 2.748 with a significance level of 0.000, which means that the influence of these variables on student skills is real. Thus, the research hypothesis was accepted, confirming the importance of the combination of learning media and motivation in the learning process. Conclusion: The use of YouTube social media significantly improved housekeeping skills of SMK Negeri Sukapura students, more effectively than modeling learning media and learning motivation, by encouraging students' independence, practical understanding, and active interaction in learning.