Empowering Communities in Bontoala District through Digital Transformation of Operational Management in AI-Based Start-ups

This community service initiative in Bontoala, Makassar, empowers local communities through digital transformation in AI-based start-up management. It integrates empowerment with digital innovation by equipping youth and aspiring entrepreneurs with essential digital and operational skills. The PKM concept is grounded in participatory empowerment and technology-based entrepreneurship, supporting Indonesia’s digital economy vision. The program applied workshops, mentoring, and simulations over three months, involving 30 participants from students, micro-entrepreneurs, and unemployed youth. Results show improved knowledge of AI start-up operations, digital tools, and business strategies. The initiative reduces digital illiteracy, promotes local innovation, and fosters inclusive economic growth, offering a model for community empowerment in underserved urban areas.