The Influence of Operational Planning, Control and Supervision on E-Commerce Order Management Performance in MSMEs in Yogyakarta

This study aims to analyze the influence of operational planning, control, and supervision on the performance of e-commerce order management in MSMEs in Yogyakarta with a quantitative approach using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method on 232 respondents. The results of the study indicate that operational planning and control do not have a significant effect on order management performance, while operational supervision has a positive and significant effect. This finding confirms that the supervision aspect, especially monitoring the implementation of SOPs and direct order processes, is more effective in increasing customer satisfaction compared to planning and control which are still constrained by limited MSME resources. This study provides practical implications for MSMEs to strengthen operational supervision and gradually improve the quality of planning and control so that the performance of e-commerce order management is increasingly optimal.