Through the Lens: Photovoice Reveals the Role of Pharmacists in Primary Care

Abstract Introduction: Meeting patients’ needs requires team-based approaches that address disease management, medication safety, and patient-centered care. Pharmacists are uniquely positioned to close care gaps, optimize medication use, and provide valuable education to patients, clinicians, and staff. This study explores the lived experiences of pharmacists integrated into primary care clinics.​Aim: To explore the real-world role of clinic-embedded pharmacists in primary care clinics.​Method: The study employed photovoice, a visual research technique using participant-generated photographs. Pharmacists providing direct patient care were asked to take 3–5 photographs related to their experiences with collaboration, interactions with physicians and patients, successes, and system-level barriers and facilitators to integrating clinical pharmacy into primary care clinics. A focus group was conducted to share photographs and reflections, followed by thematic analysis.​Results: Six pharmacists from the University of Tennessee Health Science Center’s Tennessee Heart Health Network, representing four healthcare systems participated in the study.​Five themes emerged: 1) From skepticism to advocacy (role clarity and trust), 2) Integration through visibility and accessibility, 3) Role expansion from medication access tasks to clinical leadership allows physicians more time, 4) Safety and quality gains via innovation and standardization, and 5) Patient education and co-visits enhance the care experience. Pharmacists reported outcomes, including improved medication safety processes and better chronic disease management.​Conclusion: Collaboration between pharmacists and care teams was perceived to improve patient experience and care processes. Integrating pharmacists may help alleviate physician workload and burnout.