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This is a Quantitative Study study.

October 16, 2025Open Access

Reframing MSME Competitiveness: Integrating Digital Transformation, Customer-Centric Value, and Green Innovation for Sustainable Advantage

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Quantitative analysis shows digital transformation boosts sustainable competitive advantage in MSMEs, indicating essential customer value alignment.

Digital transformation enhances sustainable competitive advantage when paired with customer value creation efforts.
Green innovation significantly contributes to the competitiveness of micro, small, and medium enterprises.
Resource-Based View serves as the theoretical framework linking digital strategies and competitive outcomes.
Findings provide actionable insights for policymakers to foster innovation and sustainability within Indonesian MSMEs.

Effendi et al. (2025) studied this question.

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Quantitative analysis shows digital transformation boosts sustainable competitive advantage in MSMEs, indicating essential customer value alignment.