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Analysis reveals how sugar dating reflects societal norms of intimacy and gender, highlighting power dynamics.
This article examines the complex dynamics of sugar dating through the theoretical lenses of Darwin's survival of the fittest, Foucault's power dynamics and technologies of heterosexual coercion. Exploring the intersection of these frameworks reveals how sugar dating both reflects and challenges societal norms related to intimacy, economics and gender. Our analysis highlights how advantageous traits in securing sugar relationships may reinforce existing social hierarchies, while power dynamics within these arrangements mirror broader societal power structures. We also consider how traditional gender norms are simultaneously reinforced and subverted. This interdisciplinary approach raises questions about the evolving nature of intimate relationships in the context of economic exchange and digital facilitation, urging further research into the societal pressures, economic conditions and technological advancements that shape modern forms of partnership.
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Lenghart et al. (2025) studied this question.
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