Leveraging Indigenous Knowledge for Tourism: A Case Study of Black Pottery of Meghalaya, India

Summary Black pottery, known as Kchu Larnai (‘Kchu’ means ‘pot’ in Pnar language spoken in Jaintia Hills, Meghalaya), is a traditional craft practised in the villages of Larnai-Tyrchang in the Jaintia Hills of Meghalaya, India. Rooted in the rich culture and traditions of the matrilineal Jaintia society, this craft stands out for its unique characteristics, including traditional production methods and its religious significance, which fosters strong community ties. This study examines how indigenous knowledge can be leveraged through tourism to promote the sustainability of Kchu Larnai pottery.