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This is a Quantitative Study study.

October 17, 2025

Strategi Pemasaran, Kualitas Pelayanan, Identitas Merek Terhadap Loyalitas Pelanggan Pada Umkm Pulih Boba & Coffe

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Analysis shows digital marketing and brand identity significantly enhance customer loyalty in MSMEs, indicating effective strategies are crucial.

Digital marketing significantly improves customer loyalty, promoting stronger relationships with clients.
Service quality plays a crucial role, with higher quality leading to improved customer satisfaction levels.
A strong brand identity is vital, helping to establish a connection with consumers in a competitive market.
Quantitative analysis from 100 customers reveals a correlation value of 0.671, highlighting effective strategy integration.

Hudaibi Hudaibi (2025) studied this question.

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Analysis shows digital marketing and brand identity significantly enhance customer loyalty in MSMEs, indicating effective strategies are crucial.