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October 17, 2025HeritageOpen Access

Artificial Intelligence in Heritage Tourism: Innovation, Accessibility, and Sustainability in the Digital Age

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Authors

JMJosé Manuel Sánchez MartínRPRebeca Guillén PeñafielACAna María Hernández Carretero

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Overview

Systematic review reveals AI's role in enhancing accessibility and sustainability in heritage tourism.

Key Points

  • AI improves visitor experiences in heritage tourism by personalizing interactions and enhancing accessibility.
  • Key technologies like machine learning and recommendation systems facilitate the preservation of cultural heritage.
  • Ethical challenges, including data protection and algorithmic surveillance, must be addressed for responsible AI use.
  • Developing sector-specific frameworks is essential for integrating AI sustainably and equitably in heritage tourism.

Cite This Study

Martín et al. (2025) studied this question.

synapsesocial.com/papers/68f199bfde32064e504dca94https://doi.org/10.3390/heritage8100428
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