Analysis shows the impact of internet economics on business processes in Russia, indicating areas for growth.
The functioning of modern economic systems demonstrates the active use of Internet economics as a comprehensive element that allows for the qualitative improvement of business processes, the extraction of systemically significant information for evaluating consumers and producers, and the assessment of economic and digital risks. However, the current economic practice is significantly affected by the instability of economic relations, which requires a deeper understanding of the conceptual foundations of the Internet economy at the macro level and the identification of promising segments for its development in the Russian economy. The relevance of this article lies in providing both an overview of the theory of the Internet economy and a demonstration of its emerging segments in Russia.
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Ipatova et al. (2025) studied this question.
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