Analyzing Digital Financial Literacy of Bank Indonesia in Preventing Digital Financial Crimes: A Qualitative Case Study in Banten Province

Purpose— This study analyzes the efforts of Bank Indonesia in enhancing digital financial literacy to prevent digital financial crimes in Serang City, focusing on communication planning, resource organization, and educational campaigns.Design/methods/approach – Using a qualitative case study approach, data were collected through in-depth interviews with key stakeholders and analyzed to understand the communication strategies employed by Bank Indonesia.Findings – The study highlights a direct relationship between enhanced digital financial literacy and reduced digital financial crimes. It contributes to the literature on financial literacy and communication strategies, offering insights for policymakers and financial institutions.Research implications/limitations— While limited to a single case study in Serang City, this research offers localized insights that may not be broadly generalizable but provide a strong foundation for future studies.Originality/value – The study provides unique insights into how digital financial literacy initiatives can be localized to address the specific challenges faced by smaller cities like Serang, which often experience gaps in digital literacy and financial inclusion