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October 17, 2025Journal of Work-Applied Management

Evaluating local Thai government training for community-based creative tourism management in a heritage site

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Authors

PPPiriya PholphirulPRPungpond RukumnuaykitWPWorawut Phaphimolwat

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Overview

Mixed-methods analysis demonstrates high participant satisfaction in creative tourism training for LAO personnel, suggesting improved knowledge but limited behavioral change.

Key Points

  • High satisfaction and significant knowledge gains were reported among participants, particularly among educated female officials.
  • Training led to sporadic application of skills in the workplace, often hindered by inadequate support and encouragement.
  • Statistical tourism statistics showed increases in visitors and revenue, but confounding factors limited clear attribution to the training.
  • The study emphasizes the need for longer training programs to foster sustainable change and recommends more supportive organizational cultures.

Cite This Study

Pholphirul et al. (2025) studied this question.

synapsesocial.com/papers/68f199d1de32064e504dd712https://doi.org/10.1108/jwam-08-2025-0140
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