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This is a Quantitative Study study.

October 17, 2025PLoS ONEOpen Access

Do natural environmental protection, regional innovation climate, entrepreneurs’ cognition of green development positively influence the sustainable development of small rural businesses

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Authors

XZXingpeng ZhengManagement and Science University JTJacquline ThamManagement and Science University AKAli KhatibiManagement and Science University

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Implication

Structural model analysis reveals that regional innovation climate and entrepreneurs’ green cognition enhance rural business sustainability, affecting policy implications.

Key Points

The regional innovation climate significantly supports sustainable development of small rural businesses, leading to enhanced growth.
Entrepreneurs' cognition of green development plays a crucial role in promoting sustainability among rural businesses.
Natural environmental protection failed to show a positive influence on the sustainable development of rural enterprises.
Technological innovation in production serves as a partial mediator in the relationship between innovation climate and sustainability.

Cite This Study

Zheng et al. (2025) studied this question.

synapsesocial.com/papers/68f19f1ade32064e504dd813 https://doi.org/10.1371/journal.pone.0332897

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Implication

Structural model analysis reveals that regional innovation climate and entrepreneurs’ green cognition enhance rural business sustainability, affecting policy implications.

Do natural environmental protection, regional innovation climate, entrepreneurs’ cognition of green development positively influence the sustainable development of small rural businesses

Discussion

Member takes

Implication

Key Points

Cite This Study

Do natural environmental protection, regional innovation climate, entrepreneurs’ cognition of green development positively influence the sustainable development of small rural businesses

Discussion

Member takes

Implication

Key Points

Cite This Study

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