October 17, 2025Open Access

Streaming into Youth Culture: Prevalence and Patterns of Netflix Usage in Pakistan

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Survey reveals binge-watching patterns and psychological impacts among Pakistani youth, suggesting need for awareness.

Binge-watching significantly correlates with sleep difficulties and academic interference, indicating potential risks.
92% of respondents average two hours on Netflix daily, with 46% binge-watching monthly, highlighting widespread use.
Participants report entertainment as the primary motivation for watching Netflix, revealing cultural engagement.
43% of respondents experience sleep trouble, showing the need for digital literacy to address lifestyle impacts.

Farooka et al. (2025) studied this question.

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