The purpose of this study is to determine the effective marketing strategy used by Bank Syariah Indonesia KCP Medan Marelan Raya in marketing the Smart iB Savings product and to determine how the marketing strategy can help increase the marketing success of the Smart iB Savings product. This study uses a qualitative method with a field research approach. The results of the study indicate that Bank Syariah Indonesia KCP Medan Marelan Raya has succeeded in implementing an effective marketing strategy in marketing the Smart IB Savings product. Through a comprehensive product, place, price, and promotion strategy, the bank has been able to attract potential customers and expand their market share.
Tanjung et al. (Tue,) studied this question.