October 17, 2025Open Access

Adapting to the Global Tourism Market: the Impact of International Tourism Trends on Bangladeshs Hospitality Industry

Key Points

Vietnam's hospitality industry is rapidly evolving to meet international tourism trends, emphasizing sustainability.
Research indicates increasing customer demand for cultural, green, and digital services in Bangladesh's tourism sector.
Semi-structured interviews and focus groups were used to gather insights from hospitality workers, managers, and policymakers.
Findings underline the need for enhanced training and teamwork to overcome sustainability challenges in the industry.

Abstract

The tourism sector in Bangladesh is evolving fast because of sustainability, breakthroughs in digital tech, and what tourists want. It investigates how the national tourism industry in Bangladesh responds to worldwide tourist trends in hospitality operations, practices, and strategies. To gather information, semi-structured interviews, focus groups, and documents were used with hospitality workers and managers, along with policymakers in Dhaka, Cox’s Bazar, and Sylhet. Research found that most companies are noticing customers’ value of cultural, green, and digital services; digital growth is rising quickly globally; staff must learn both cultural and digital skills; and there are several hurdles in achieving sustainability and progress. It is obvious from our research that effective teamwork, eco-friendly tourism, improved systems, and improved training for tourism workers are all needed. The insights from these studies guide decision makers, educators, and tourism firms in Bangladesh and similar emerging countries as they deal with challenges in tourism.

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