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Research reveals how the hospitality industry adapts to international tourism trends, highlighting sustainability and digital needs.
The tourism sector in Bangladesh is evolving fast because of sustainability, breakthroughs in digital tech, and what tourists want. It investigates how the national tourism industry in Bangladesh responds to worldwide tourist trends in hospitality operations, practices, and strategies. To gather information, semi-structured interviews, focus groups, and documents were used with hospitality workers and managers, along with policymakers in Dhaka, Cox’s Bazar, and Sylhet. Research found that most companies are noticing customers’ value of cultural, green, and digital services; digital growth is rising quickly globally; staff must learn both cultural and digital skills; and there are several hurdles in achieving sustainability and progress. It is obvious from our research that effective teamwork, eco-friendly tourism, improved systems, and improved training for tourism workers are all needed. The insights from these studies guide decision makers, educators, and tourism firms in Bangladesh and similar emerging countries as they deal with challenges in tourism.
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