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October 18, 2025Journal on Islamic Studies

Analysis of the Framing of Islamic Preaching Messages in Ustaz Muda’s TikTok Islamic Preaching Conten

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Authors

FFFaisal FaisalAKAdeeb KhalidHAHana Azzahra

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Overview

Qualitative analysis reveals how ustaz muda frame messages in TikTok content, suggesting new avenues for digital religiosity.

Key Points

  • TikTok da’wah uses relatable language and humor to engage younger audiences, emphasizing creative storytelling.
  • The study shows a significant shift in religious authority, with credibility increasingly linked to digital influence.
  • Using framing analysis, the research uncovers the dynamics of visual style and audience interaction in digital preaching.
  • This democratization of da’wah enhances inclusivity, though it raises concerns about accuracy and message simplification.

Cite This Study

Faisal et al. (2025) studied this question.

synapsesocial.com/papers/68f3793258f37cefb60d3682https://doi.org/10.35335/bnkxcw19
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Islamic Religious Education in the Digital Era: A Critical Analysis of Social Media Framing of Millennial Preaching2025 · 3 citations
  2. 2Digital Preaching Rhetoric on Tiktok Media: Case Study of Habib Husein Ja’far Account2025
  3. 3Innovating Islamic Preaching through TikTok Live Streaming and Mobile Legends Gaming2024
  4. 4Social Media Utilization by Preachers to Shape Religious Perceptions among Indonesian Youth2025
  5. 5TikTok Social Media: A Breakthrough to the Moderation in Da’wah Education2024 · 3 citations