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October 8, 2025MUHARRIK Jurnal Dakwah dan SosialOpen Access

Digital Preaching Rhetoric on Tiktok Media: Case Study of Habib Husein Ja’far Account

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Authors

NMNaufal MuhazzibTHTwediana Budi Hapsari

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Overview

Qualitative analysis reveals how Habib Husein Ja'far uses rhetorical strategies on TikTok, suggesting impactful digital engagement.

Key Points

  • Habib Husein Ja'far effectively uses rhetorical strategies on TikTok to engage audiences.
  • The analysis of ten TikTok videos revealed significant use of ēthos, pathos, and logos components.
  • This qualitative content analysis employed thematic coding to identify key elements in digital preaching.
  • The findings suggest that integrating rhetorical elements enhances the effectiveness of digital da'wah practices.

Cite This Study

Muhazzib et al. (2025) studied this question.

synapsesocial.com/papers/68e5c1c36950a706b22b5c9chttps://doi.org/10.37680/muharrik.v8i1.7553
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