Visual Da'wah Message Through Da'wah Management Communication Strategies on Tiktok and Instagram Platforms for Generation Z

This research aims to discuss visual da'wah messages through da'wah management communication strategies on TikTok and Instagram platforms for Generation Z. This research uses a qualitative approach by applying a case study method to dissect content management practices in the digital space. The formal object of this research is communication management theory and media ecology, while the material object is the visual da'wah message in short-form video content. The scope of the research is managerial activities on popular da'wah accounts on TikTok and Instagram. The results and discussion in this study show that effective visual da'wah messages for Generation Z are formed through precise managerial orchestration, ranging from audience anxiety research, kinetic visual execution, to optimization of duration under 60 seconds. This study concludes that da'wah in the digital age has evolved into an algorithmic management discipline that requires preachers to submit to the psychological rhythms of young audiences. This study recommends that Islamic creators and institutions adopt a data-based da'wah management model to increase the relevance of religious teachings in the social media space.