Islamic Counseling Guidance Strategies in Addressing the Identity Crisis of the Alpha Generation

This research explores Islamic counseling guidance strategies as an approach to addressing the identity crisis among the Alpha Generation a cohort born between 2010 and 2025 who are growing up in an era defined by technology, globalization, and digital interconnectedness. The study aims to understand the patterns of identity confusion among this generation and to develop a structured Islamic counseling framework suited to their unique psychological and spiritual needs. The qualitative research method was employed, involving interviews, observations, and thematic analysis with participants including students, counselors, and educators in Islamic educational settings. Data were analyzed to identify recurring themes related to self-perception, moral orientation, and digital influence on identity development. The findings reveal that the Alpha Generation faces increasing challenges in constructing a stable sense of self due to constant exposure to social media, peer pressure, and conflicting global values. This often results in spiritual disconnection, moral relativism, and emotional instability. The research demonstrates that Islamic counseling anchored in principles such as tazkiyah al-nafs (purification of the soul), fitrah (innate disposition), and taqwa (God-consciousness) provides a holistic and contextually relevant solution to these issues. The study concludes that effective identity formation for digital-era youth requires the integration of spiritual, moral, and psychological approaches. Educational and religious institutions are encouraged to implement Islamic counseling programs that combine faith-based reflection with digital literacy and emotional education. Ultimately, the research contributes to the development of a comprehensive Islamic counseling model capable of guiding the Alpha Generation toward moral clarity, emotional resilience, and a coherent faith-based identity in the face of modern technological challenges.