October 19, 2025SustainabilityOpen Access

The Impact of Sustainable Aesthetics: A Qualitative Analysis of the Influence of Visual Design and Materiality of Green Products on Consumer Purchase Intention

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Qualitative analysis reveals the impact of visual design and materiality on consumer purchase intention for green products.

Sustainable aesthetics significantly influence consumer purchase intention, highlighting the importance of design.
The study identifies two consumer segments: one values high-tech aesthetics while the other prefers natural materials.
A qualitative methodology through focus groups provides deep insights into consumer perceptions of green products.
Design can either promote or impede the acceptance of sustainable products, necessitating alignment with consumer values.

Nicolau et al. (2025) studied this question.

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